Is it impossible to stop deceptive news?

Facebook’s Mark Zuckerberg on Friday night posted a message on his Facebook page about so-called fake news and the controversy over his company’s role in carrying it to hundreds of millions of users. “The bottom line is: We take misinformation seriously,” he wrote.

Zuckerberg is in an impossible spot. Since the election he has been under attack based on conjecture that made-up information presented as news, mostly pro-Trump, and circulated on Facebook may have tipped the election’s outcome. This is like blaming AT&T and Verizon for the lies people tell on the phone, but of course it’s also different. Everything on Facebook runs through Facebook servers and can be analyzed by the company, which is critical to its pitch to advertisers that they can target their ads, within limits, based on users’ interests and histories.

More from Fortune magazine by clicking here.

Comments are closed.